Top Tips for Creating Exceptional Slides

Submitted by Beatrice on Fri, 03/09/2021 - 16:41

Slide decks are something of a staple in med comms and come in all shapes and sizes ‒ long, short, simple, and all too often, rather complicated. At AS&K we are often tasked with creating eye-catching decks from scratch, or transforming dull complicated slides into punchy, engaging ones that will capture an audience’s attention, and keep it. This can be challenging, even for seasoned PowerPoint users, especially when you factor in diverse therapy areas, products and audiences, and throw the odd tight deadline on top. 

Inclusive Language: Time to Move Beyond the Buzzwords

Submitted by Beatrice on Tue, 31/08/2021 - 08:12

Equity, Diversity and Inclusion (EDI) policies and initiatives have long been considered a pinnacle of ethical business practice. These seek to create an inclusive company culture, i.e. the absence of exclusion or perceived exclusion by team members. These relate to protected characteristics under the UK Equal Opportunities and Discrimination Act (Equality Act 2010): age; disability; gender; marriage and civil partnership; pregnancy and maternity; race; religion; sex; and sexual orientation.  

Pre-recorded presentations: the way forward for satellite symposia?

Submitted by Jan Ash on Thu, 19/08/2021 - 10:45

Satellite symposia are an integral part of modern medical conferences, providing healthcare professionals with vital opportunities to take part in small group discussions specifically designed to meet their continuing medical education needs. They are a chance for physicians to meet and hear from other professionals in their therapy area including, if they are lucky, a renowned national or international KOL in the field.

Being Wrong...Right?

Submitted by admin on Tue, 17/08/2021 - 15:51

We can’t be right all the time – and perhaps we learn more from mistakes than we think. But it’s important to be wrong in the right way. Leadership that honestly acknowledges uncertainty and that invites opinion and feedback from the wider team is key to good decision making – and a strength rather than a weakness, even when the ultimate decision ends up wrong. 

Thomas Edison said “I never quit until I get what I’m after. Negative results are just what I’m after. They are just as valuable to me as positive results.”  

The Benefits of Banishing the All-Male Panel

Submitted by admin on Wed, 11/08/2021 - 10:59

It’s a phenomenon that is seen in all sorts of situations, from comedy panel shows to government summits and medical congresses. In fact, all-male panels are such a common occurrence they’ve even been given their own name: the manel. 

The manel, or its brother the manference, is often a consequence of oversight, rather than a purposeful planning decision. It takes time and effort to ensure a diverse speaker line-up, but broadening the perspectives brought into a discussion creates space for fresh viewpoints and more engaging debates.

Setting Science Based Targets for greenhouse gas emissions

Submitted by Beatrice on Thu, 05/08/2021 - 11:55

We are pleased to announce that we’ve now set our targets for greenhouse gas reduction, using the Science Based Targets initiative (SBTi) framework.  

The SBTi aims to drive ambitious climate action in the private sector by enabling companies to set science-based emissions reduction targets. In the case of small and medium sized enterprises (SMEs) such as us, this has been simplified into a target of 50% reduction in Scopes 1 and 2 emissions, which should for most SMEs be in line with the Paris Accord’s aim of limiting climate change to 1.5C above pre-industrial levels.  

Scratching the surface: electrocardiograms and promising cardiac medical devices

Submitted by Jan Ash on Mon, 02/08/2021 - 10:41

Coupled with the technological advances over recent years, significant developments of diagnostic and monitoring platforms have alleviated pressures faced by front line doctors (1). Within the field of cardiology, the ongoing sophistication of medical devices has improved patient quality of life for a range of different cardiovascular-related illnesses such as ischaemic heart disease and hypertensive diseases.

The Word from the Web

Submitted by Beatrice on Wed, 28/07/2021 - 17:21

In her new monthly blog, AS&K Head of Digital, Katherine Vik, sifts through the latest news from the digital frontline and selects her highlights.  

First up, the social media companies that just keep on growing