A dream of science fiction writers until a few decades ago, artificial intelligence (AI) has become an integral part of our existence, with a particularly prominent role in healthcare – as a tool to both manage and analyse information and to assist diagnosis and follow-up in several therapy areas. Its involvement in medical writing was therefore bound to be the next natural step.
Medicine moves quickly when it has to. In my previous post I mentioned clinical trials of DOACs for patients with COVID-19, but we already know that this approach is proving to be futile. We’ve seen the spectre of blood clots appear as a side effect from the vaccine, and we now think we know how they occur.
Attending medical conferences is a great way for healthcare professionals to learn about the latest advances in therapies and treatments for diseases in their chosen area. Not only can Specialists listen to lectures delivered by world-renowned Key Opinion Leaders, with whom they may not normally come into contact, but they can speak directly to exhibitors, listen to abstracts, read posters, attend workshops… the benefits go on. However, attendance at these events comes at a price, both literally and figuratively.
Preceptorship meetings are a fantastic way for newly qualified healthcare professionals to build on the education they received during formal training and continue the learning process. They help smooth the transition from student to Specialist and build confidence in being able to work autonomously – all of which leads to increased quality of care and patient satisfaction.
The AS&K team has been reaping the mental health benefits of the great outdoors
The 10–16 May is Mental Health Awareness Week in the UK, and this year’s theme is ‘Nature.’
Owing to social restrictions still in place in the continued effort to halt the COVID-19 pandemic, the next ESMO Breast Cancer Congress 2021 (5-8 May 2021) is due to take place in a fully virtual environment.
How long have you worked in Med Comms?
I have been working in the healthcare industry for ~4 years, after completing my MSc in Biomedical Science. In a former life, I worked for pharmaceutical companies in clinical research departments. I’ve spent the last ~2 years working as a Medical Writer at Med Comms agencies.
How long have you worked at AS&K?
“The Creative Director likes your portfolio but doesn’t hire girls,” was my introduction to an internship at one of London’s trendy consumer advertising agencies of the time.
Two weeks later the Creative Director “did hire girls”. (Or a woman to be precise.)
Heart failure (HF) is a pressing and illusive public health epidemic. Nearly 50% of all HF cases involve HFpEF — to which there is no defined therapy (1). As such, refining prediction and treatment of HF is a crucial step in alleviating high morbidity and mortality (2). The development of novel clinical tools and therapies that assist in the diagnosis and management of HF, such as the use of biomarkers, are essential to improving patient outcomes.
How to mitigate Zoom fatigue
Back at the start of 2020 I had never heard of Zoom. If I had to join a meeting remotely, I would ask the host to dial me in. At a push I’d use Skype, but I would never, ever, turn on my video!
But then a year ago, if I joined a meeting remotely, I’d often miss half the conversation, all the whiteboard action, and spend most of the time asking people to repeat what they said.