One interesting (but not unexpected) trend to come out of the current situation is how much HCPs still want regular interaction with Medical teams, despite being locked down.
The COVID-19 pandemic has increased the demand for virtual advisory boards across the global medical communications industry. At the Corpus, we can offer various technology and expertise to make virtual meetings effective and rewarding experiences for the presenters, organiser, and attendees.
MAPS is the world’s largest community of medical affairs professionals. Their annual meeting explored the predicted global trends for medical affairs across the next year, through a series of roundtable meetings led by various speakers from the biopharmaceutical, medical devices and healthcare industries. The Corpus was a company sponsor and exhibitor at MAPS 2020. In this post, we highlight some details about five of these major trends.
I doubt there is anyone in the world right now that hasn’t been affected or somehow impacted by the COVID-19 pandemic that is sweeping the globe. Although each country has a different level of infection, there is one thing common to all. Life as we knew it has changed.
Whether you’re educating healthcare professionals (HCPs), medical science liaisons, sales reps or carers, you need to start by understanding each audience’s needs. In this post, we’ll review some key ways to develop and present clear, engaging content that your modern medical learner will value.
Get blended learning
With the prolific spreading of the Coronavirus, many companies are researching solutions into maintaining business function during this concerning epidemic. To enable the sharing of knowledge and a business as usual attitude, a 300% increase in google searches for “Virtual meetings” has been recently recorded.
Most companies will run Advisory Board meetings as part of their ongoing brand strategy, but it is becoming increasingly difficult to balance the effectiveness of these meetings with tighter budgets and growing regulatory restrictions. So what can we do to maximise the efficiency and outcomes from these meetings?
Set clear objectives
Millennial healthcare professionals (HCPs) ‒ those born between 1982 and 1996 ‒ are rapidly changing the face of healthcare. Known for being tech-savvy, self-confident and innovative, millennial doctors are bringing new ideas and approaches that are changing the dynamic of healthcare systems, hospitals and private practices.
The medical affairs environment, and indeed the healthcare industry as a whole, is changing at an unprecedented rate and with this comes the need for effective, efficient and up-to-date medical education. Previously, medical affairs have focused more on one-to-one meetings and large lecture-based symposia in order to educate healthcare professionals (HCPs) but these can be costly.