Making a Success of Virtual Meetings

Submitted by Beatrice on Mon, 12/10/2020 - 14:32

Most people would argue that there’s no substitute to meeting face to face, and for good reason. Communication is about more than words — tone and body language are key, and this can often get lost outside of face-to-face conversations. However, it’s not always possible or practical to be physically present for every discussion, whether due to restrictions on travel (thanks to Covid-19 or otherwise) or for reasons of cost or convenience.

No fake five-star reviews here

Submitted by Beatrice on Wed, 07/10/2020 - 11:39

The good news for consumer health brands is that millennials place great value on health and reinforcing a healthy living philosophy in their children: generation Z and Alpha.1

The not-so-good news is that when selecting healthcare products, these consumer groups rely on information provided by manufacturers of more trusted premium consumer products, only to then purchase less-expensive alternatives, frequently online.1

5 Global Trends Steering Medical Affairs in 2020

Submitted by Beatrice on Wed, 15/04/2020 - 08:21

MAPS is the world’s largest community of medical affairs professionals. Their annual meeting explored the predicted global trends for medical affairs across the next year, through a series of roundtable meetings led by various speakers from the biopharmaceutical, medical devices and healthcare industries. The Corpus was a company sponsor and exhibitor at MAPS 2020. In this post, we highlight some details about five of these major trends.

How To Run An Effective Virtual Advisory Board Meeting

Submitted by Jan Ash on Mon, 17/02/2020 - 09:10

Most companies will run Advisory Board meetings as part of their ongoing brand strategy, but it is becoming increasingly difficult to balance the effectiveness of these meetings with tighter budgets and growing regulatory restrictions. So what can we do to maximise the efficiency and outcomes from these meetings?

Set clear objectives