The annual European CME Forum is a must for anybody working in medical education. The forum brings together like-minded individuals to discuss the challenges faced over the past year, analyse success stories and share best practice. Although forced to move online this year, the organisers did a great job of keeping participants engaged throughout the course of the three-day event. Here are just a few of my top take-aways:
The COVID-19 pandemic has increased the demand for virtual advisory boards across the global medical communications industry. At the Corpus, we can offer various technology and expertise to make virtual meetings effective and rewarding experiences for the presenters, organiser, and attendees.
I doubt there is anyone in the world right now that hasn’t been affected or somehow impacted by the COVID-19 pandemic that is sweeping the globe. Although each country has a different level of infection, there is one thing common to all. Life as we knew it has changed.
Most companies will run Advisory Board meetings as part of their ongoing brand strategy, but it is becoming increasingly difficult to balance the effectiveness of these meetings with tighter budgets and growing regulatory restrictions. So what can we do to maximise the efficiency and outcomes from these meetings?
Set clear objectives
The medical affairs environment, and indeed the healthcare industry as a whole, is changing at an unprecedented rate and with this comes the need for effective, efficient and up-to-date medical education. Previously, medical affairs have focused more on one-to-one meetings and large lecture-based symposia in order to educate healthcare professionals (HCPs) but these can be costly.
Keeping your audience engaged is always tricky, but this can be even more challenging during an online meeting.
As a dedicated provider of virtual meetings, The Corpus has picked up a few tips over the years on how to make them a resounding success.
Start as you mean to go on
It’s hard to believe that on the turn of this decade, 1 January 2010, world-changing innovations such as Tesla, Uber and the iPad did not yet exist. Since then we have had various versions of each, as well as thousands of timesaving, practical and entertaining applications, and even integrated wearable tech. This decade has boldly and unapologetically marched us into a modern digital age.
The role of the Medical Science Liaison has evolved over the last thirty years, and rightly so.
With the introduction of the internet, everyone’s role has taken a more digital edge. Gone are the days when you had to send all your important communications in the post, or spend days tracking down a telephone number for that KOL you wanted to speak to.