Sarah Stickland

Sarah Stickland

How To Run An Effective Virtual Advisory Board Meeting

Submitted by Jan Ash on Mon, 02/17/2020 - 09:10

Most companies will run Advisory Board meetings as part of their ongoing brand strategy, but it is becoming increasingly difficult to balance the effectiveness of these meetings with tighter budgets and growing regulatory restrictions. So what can we do to maximise the efficiency and outcomes from these meetings?

Set clear objectives

The Changing Landscape Of Medical Education

Submitted by asandk on Tue, 02/04/2020 - 11:51

The medical affairs environment, and indeed the healthcare industry as a whole, is changing at an unprecedented rate and with this comes the need for effective, efficient and up-to-date medical education. Previously, medical affairs have focused more on one-to-one meetings and large lecture-based symposia in order to educate healthcare professionals (HCPs) but these can be costly.

The Dawn of the Digital Decade

Submitted by asandk on Tue, 12/17/2019 - 15:24

It’s hard to believe that on the turn of this decade, 1 January 2010, world-changing innovations such as Tesla, Uber and the iPad did not yet exist. Since then we have had various versions of each, as well as thousands of timesaving, practical and entertaining applications, and even integrated wearable tech. This decade has boldly and unapologetically marched us into a modern digital age.

Top Trumps: Digital vs. F2F

Submitted by Beatrice on Mon, 12/02/2019 - 14:39

The role of the Medical Science Liaison has evolved over the last thirty years, and rightly so.

With the introduction of the internet, everyone’s role has taken a more digital edge. Gone are the days when you had to send all your important communications in the post, or spend days tracking down a telephone number for that KOL you wanted to speak to.