As the ancient Greeks used to say, Panta Rhei - everything flows. The world changes relentlessly, and in the modern business of marketing this necessitates constant adjustment, refinement, and attunement to grab the attention of audiences that are continuously bombarded with content.
The good news for consumer health brands is that millennials place great value on health and reinforcing a healthy living philosophy in their children: generation Z and Alpha.1
The not-so-good news is that when selecting healthcare products, these consumer groups rely on information provided by manufacturers of more trusted premium consumer products, only to then purchase less-expensive alternatives, frequently online.1
Whether you’re educating healthcare professionals (HCPs), medical science liaisons, sales reps or carers, you need to start by understanding each audience’s needs. In this post, we’ll review some key ways to develop and present clear, engaging content that your modern medical learner will value.
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Millennial healthcare professionals (HCPs) ‒ those born between 1982 and 1996 ‒ are rapidly changing the face of healthcare. Known for being tech-savvy, self-confident and innovative, millennial doctors are bringing new ideas and approaches that are changing the dynamic of healthcare systems, hospitals and private practices.