In 2018, I found myself suffering from a bad case of the blues. Being a person known for a sunny disposition, my mood didn’t go unnoticed, and I was lucky to have a friend ask the ever-invaluable question of “Is everything OK?”. Her willingness to listen and offer compassion gave me the long-awaited opportunity to open up. I realized that although everything in my life was going objectively well, something was missing, and I longed for another form of companionship.
An Advisory Board Meeting can be an invaluable tool. Having the right agency partner can be the difference between receiving a generic meeting transcript versus actionable insights that will drive brand strategy.
It was a typical Monday morning at AS&K. I’d only been copywriting for a few months, mainly writing about neurology and dermatology. But on that morning, a meteor entered my atmosphere: a writing project, for a client, all about… the vagina.
Creating a brand new digital you
Imagine a digital version of yourself, living in a virtual space, growing and developing autonomously in parallel to your own existence. In a concept born from science fiction and brought to reality by NASA, virtual replicas of human beings are now being created.
As a company, we’ve changed our approach to travel.
Working in an industry that favors face-to-face meetings for effective scientific exchange, train travel, wherever feasible, is one way in which the AS&K group is reducing its environmental impact. And it’s one reason why we were recognized as one of Europe’s Climate Leaders 2022 by the Financial Times.
We’ve had an increasing number of requests in the past few years to build gamification into our projects – for a wide variety of project types, from internal communication and training to medical education to branded promotional activities. But, what makes an activity gamified? And, does gamification actually improve its effectiveness?