What does the future hold for continuing medical education?

Submitted by Beatrice on Mon, 09/11/2020 - 10:49

The annual European CME Forum is a must for anybody working in medical education. The forum brings together like-minded individuals to discuss the challenges faced over the past year, analyse success stories and share best practice. Although forced to move online this year, the organisers did a great job of keeping participants engaged throughout the course of the three-day event. Here are just a few of my top take-aways:

Making a Success of Virtual Meetings

Submitted by Beatrice on Mon, 12/10/2020 - 14:32

Most people would argue that there’s no substitute to meeting face to face, and for good reason. Communication is about more than words — tone and body language are key, and this can often get lost outside of face-to-face conversations. However, it’s not always possible or practical to be physically present for every discussion, whether due to restrictions on travel (thanks to Covid-19 or otherwise) or for reasons of cost or convenience.

No Fake Five-Star Reviews Here

Submitted by Beatrice on Wed, 07/10/2020 - 11:39

Creating a bridge of trust for consumer health brands, via HCPs

The good news for consumer health brands is that millennials place great value on health and reinforcing a healthy living philosophy in their children: generation Z and Alpha.1

The not-so-good news is that when selecting healthcare products, these consumer groups rely on information provided by manufacturers of more trusted premium consumer products, only to then purchase less-expensive alternatives, frequently online.1

5 Global Trends Steering Medical Affairs in 2020

Submitted by Beatrice on Wed, 15/04/2020 - 08:21

MAPS is the world’s largest community of medical affairs professionals. Their annual meeting explored the predicted global trends for medical affairs across the next year, through a series of roundtable meetings led by various speakers from the biopharmaceutical, medical devices and healthcare industries. The Corpus was a company sponsor and exhibitor at MAPS 2020. In this post, we highlight some details about five of these major trends.