World AIDS Day is annually marked on December 1st. This global health awareness day was established in 1988 to support HIV-infected people and remember the estimated 40 million people who have died of AIDS-related illnesses since the beginning of the pandemic.1-4 The advent of the COVID-19 pandemic brought with it increased concern about HIV and AIDS as health issues of global significance.
What garners our empathy? What drives us to take action? What does inaction signify? These questions were among many that flooded my mind as I mulled over my reaction to the devastating floods that recently hit Pakistan.
Analyzing breakthroughs in cervical cancer to help address the unmet need
Progress in the field of cardiovascular medicine continues to advance at galloping speed. To catch up on the latest clinical trial data and expert opinions, over 30,000 healthcare professionals from 174 countries gathered for the European Society of Cardiology Congress in Barcelona on 26–29 of August 2022.1 We at AS&K had the pleasure of joining the Congress virtually, to monitor innovation in healthcare and keep our perspectives fresh.
In 2018, I found myself suffering from a bad case of the blues. Being a person known for a sunny disposition, my mood didn’t go unnoticed, and I was lucky to have a friend ask the ever-invaluable question of “Is everything OK?”. Her willingness to listen and offer compassion gave me the long-awaited opportunity to open up. I realized that although everything in my life was going objectively well, something was missing, and I longed for another form of companionship.
An Advisory Board Meeting can be an invaluable tool. Having the right agency partner can be the difference between receiving a generic meeting transcript versus actionable insights that will drive brand strategy.
It was a typical Monday morning at AS&K. I’d only been copywriting for a few months, mainly writing about neurology and dermatology. But on that morning, a meteor entered my atmosphere: a writing project, for a client, all about… the vagina.
Creating a brand new digital you