Vaccination Myths — The Not-So-Good, the Painfully Bad, and the Outright Ridiculous

Submitted by admin on Wed, 08/12/2021 - 12:30

Since March 2020, public interest in healthcare has skyrocketed. Prior to the pandemic, much of the population had little to no interest in the results of immunological clinical trials, possessing limited understanding of virology, vaccines and pharmaceutical developmental processes, and any knowledge of antibodies had been long forgotten post-A-level biology. Yet overnight, the mass use and often misuse of such scientific jargon by the media became the norm, and the understanding of such convoluted subjects was no longer considered a requirement limited to health professionals only.

The future of non-small-cell lung cancer diagnosis and treatment

Submitted by krupa.mistry on Tue, 16/11/2021 - 08:51

Lung cancer is the most common cause of cancer-related death worldwide, of which the vast majority is non-small-cell lung cancer (NSCLC)(1). Early-stage NSCLC can be treated with surgery alone, while later stages are likely to also require adjuvant or combination therapies such as radiotherapy, chemotherapy and immunotherapy. If gene mutations are detected among cancer cells, then targeted therapy could also be administered.

Top Ten Tips to Create an Outstanding Infographic 

Submitted by Beatrice on Thu, 28/10/2021 - 13:40

The word ‘infographic’ gets used a lot in Med Comms. It sometimes feels like the ubiquitous solution to every challenge – big chunk of data, turn it into an infographic; latest study results, turn them into an infographic; promoting disease awareness, let’s make an infographic!  

The days of large, dense chunks of text are long gone – no one has the time or the patience to wade through them. Instead we want an eye-catching infographic – enjoyable to read, easy to understand and visually striking.  

The Perks of Being an AS&Ker

Submitted by Beatrice on Tue, 19/10/2021 - 06:52

There are several reasons why companies offer staff benefits. However, from my many years of HR experience, I believe that company benefits need to be relevant, engaging and enhancing. A lot of companies keep theirs under wraps. But at AS&K, we’re extremely proud of the benefits we provide.

We understand that our people are unique and that no off-the-shelf benefits package would support and enhance their journey. So, when it came to deciding what benefits to offer, we asked, we discussed and we listened, and then we matched our benefits to what our people really want.

Top 5 Lockdown Life Lessons 

Submitted by Beatrice on Thu, 14/10/2021 - 16:59

It’s now been over 18 months since our first lockdown here in the UK. I think we can all agree it’s been a challenging time, and of course it has& ;been harder for some than others. But rather than look back at all the things that we’ve missed out on or lost, let’s take a look at some of the things we’ve learnt during these odd times, and things that we would like to keep doing in the post-pandemic world!

The opportunity to be more remote