The COVID-19 pandemic has increased the demand for virtual advisory boards across the global medical communications industry. At the Corpus, we can offer various technology and expertise to make virtual meetings effective and rewarding experiences for the presenters, organiser, and attendees.

MAPS is the world’s largest community of medical affairs professionals. Their annual meeting explored the predicted global trends for medical affairs across the next year, through a series of roundtable meetings led by various speakers from the biopharmaceutical, medical devices and healthcare industries. The Corpus was a company sponsor and exhibitor at MAPS 2020. In this post, we highlight some details about five of these major trends.

I doubt there is anyone in the world right now that hasn’t been affected or somehow impacted by the COVID-19 pandemic that is sweeping the globe. Although each country has a different level of infection, there is one thing common to all. Life as we knew it has changed.

Most companies will run Advisory Board meetings as part of their ongoing brand strategy, but it is becoming increasingly difficult to balance the effectiveness of these meetings with tighter budgets and growing regulatory restrictions. So what can we do to maximise the efficiency and outcomes from these meetings?

Set clear objectives

The medical affairs environment, and indeed the healthcare industry as a whole, is changing at an unprecedented rate and with this comes the need for effective, efficient and up-to-date medical education. Previously, medical affairs have focused more on one-to-one meetings and large lecture-based symposia in order to educate healthcare professionals (HCPs) but these can be costly.

Leveraging Online Meetings in Healthcare